It's the Outside That Counts
Sick of screen printing? Exasperated with embroidery? Try one of these four decorating techniques for your next apparel promotion
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Sean Norris
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With direct-to-garment printing, that's no longer an issue. "What I'm seeing from most of the decoration techniques is a lot of people are moving to direct-to-garment printing, where you're not screen printing but you're using an ink that you really can't feel on the shirt," said Paul Kory, vice president of sales for Dyenomite Apparel, Hilliard, Ohio. "So it's almost like there's no hand, as opposed to the scratch and itch or the weight you'd feel with a plastisol ink."
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- Companies:
- Dyenomite
- Rockland Embroidery
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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