It's the Outside That Counts
That's where indirect embroidery comes in. "Indirect embroidery is actually created a completely different way, front-to-back, top-to-bottom, than a typical heat-seal patch," explained Brian Fuchs, president of Windswept Marketing, Asheville, N.C. "What that allows us to do is deboss the actual embroidery into the apparel so it resembles direct embroidery, as well as allows it to withstand […] normal wash-and-wear usage." Fuchs said that applying the embroidery through a debossing process removes the need for stitching, resulting in a more comfortable feel. "The other thing is it's also a much better look from the outside, because on thin apparel, especially light-colored apparel or Dri-fit shirts, you oftentimes see that outline of the background stitching or buckram on the inside of the shirt," he added.
- Companies:
- Dyenomite
- Rockland Embroidery