Merging Merchandise
Performance Details That Work
The incorporation of the less visible, but comfort and function-driven moisture wicking performance, is evident in many mid- or outer-layer pieces this season. Moisture-wicking was initially used in base layers to keep professional athletes comfortable underneath their uniforms. Now, distributors are looking to see it presented in performance shells and fleece pieces, as well as insulated jackets, for a variety of uses and segments.
Ashley Chiaradio is the Senior Content Strategist at Total Retail. Ashley has been creating content for more than 7 years, and provides a unique insight in covering the retail industry having worked directly for retailers in the past. She’s passionate about profiling women leadership in the space.