Merging Merchandise
PM: What are some fashion trends you see appearing in promotional apparel?
NS: Here are three big trends:
The Evolution of the 3-in-1
3-in-1 jackets have always been a practical source for the fall and winter months. If a wearer doesn’t want to sport a heavier jacket, simply removing a layer will do the trick. As of late, 3-in-1’s have evolved to interactive jackets (with both a lightweight piece and fleece component). A corporate active wardrobe can be enhanced with a versatile and stylish interactive jacket that features a loop system. Loops secure both layers together, and can usually be found at the neck and sleeves.
Ashley Chiaradio is the Senior Content Strategist at Total Retail. Ashley has been creating content for more than 7 years, and provides a unique insight in covering the retail industry having worked directly for retailers in the past. She’s passionate about profiling women leadership in the space.