Merging Merchandise
NS: Instead of pitching apparel to your clients via a hanger, take the opportunity to wear some of the latest retail-inspired pieces offered by your suppliers. Only then can you provide a true testimonial of how the garment felt on you. Also, take advantage of the technology story that is available with some of these pieces, by comparing them to more traditional corporate apparel items that may not have heating or cooling technology, breathable properties and moisture-wicking elements.
Ashley Chiaradio is the Senior Content Strategist at Total Retail. Ashley has been creating content for more than 7 years, and provides a unique insight in covering the retail industry having worked directly for retailers in the past. She’s passionate about profiling women leadership in the space.