Secrets of the Simple
Johnson described a promotion where a grocery store wanted to use more than the basic name badge for its employees. The distributor who had been providing the normal badges to the store convinced them to modify the tags to show an employee's total years of service—thus illustrating to both customers and new workers how qualified each staff member would be at answering their questions. "Although every year an employee would need to get a new name badge, they determined that the recognition benefits far outweighed the additional costs," said Johnson. Not only was the distributor able to help the store with its customer service and employee training, it also increased the total size of its yearly reorder a fair bit. And while bigger orders may sound like the way to go with badge promotions, Ouellette described a successful promotion that is an inversion of Johnson's example.
- Companies:
- Marathon/Prestige
- SnugZ USA
- Zoogee World