Secrets of the Simple
Ideas for success with badge, button and lanyard promotions
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According to Ludow, the department store "printed different specials to be inserted into the vinyl pouches to promote specific sales within other departments of the store," meaning that a salesperson in the shoe department could be wearing an ad for the bed and bath department, or coupons for an upcoming sale. "This was very successful because they could advertise without the salesperson having to verbally mention the sale," she explained.
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- Companies:
- Marathon/Prestige
- SnugZ USA
- Zoogee World
Michael Cornnell
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