Secrets of the Simple
Ideas for success with badge, button and lanyard promotions
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That's not to say, however, that lanyards are relegated to the realm of commodity items. Megan Ludow, director of marketing and compliance for SnugZ USA, Salt Lake City, described several creative promotions that used the company's lanyards. One example that came up a few times was lanyards being used as in-store advertising. She gave instances of gas station attendants wearing them to boost lottery ticket sales, video game store clerks advertising a new console launch and a department store that used them to promote sales within the store.
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- Companies:
- Marathon/Prestige
- SnugZ USA
- Zoogee World
Michael Cornnell
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