Secrets of the Simple
LANYARDS: Everywhere you look
For someone not heavily involved in the lanyard industry, it might be a little hard to see all the marketing possibilities a cloth loop meant to hold keys or a badge really has. If you think about it though, there are a lot of situations out there where keys or badges are a necessity, meaning, of course, there are also many opportunities for lanyards sales. Frank Rocco, vice president of business relations for Marathon/Prestige, New Philadelphia, Ohio, listed a few instances he remembered: An auto-show promotion for the launch of a new truck, a gift-bag item for a major cruise line that was paired with customers' I.D.s, and as part of workplace identification for a machinists union. These were not little orders either—Rocco said the order for the union was around 150,000, the truck promotion was 350,000, and the cruise line totaled a staggering 850,000 lanyards. From these order sizes, it's obvious that the end-buyers took the marketing ability of lanyards seriously.
- Companies:
- Marathon/Prestige
- SnugZ USA
- Zoogee World