I'm Only Happy When it Rains
What's new and what's selling in the world of promotional umbrellas
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Umbrellas, or as they're called in the promotional industry, "giant portable billboards that also provide users a valuable utility," are a versatile advertising standard that gets better every year. Decoration technologies continue to improve, structural advancements continue to get stronger, and advertising uses continue to become cleverer. This year, as every year has been before it, is the "year of the umbrella," bringing new ways to decorate, build and sell promotional umbrellas.
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Michael Cornnell
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