I'm Only Happy When it Rains
What's new and what's selling in the world of promotional umbrellas
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New Technology
There are several new technical innovations in umbrella design that help them weather the elements more effectively. Casey described one that improves the longevity of an umbrella's decoration.
"Variotex R was added this year," he said. "It's an opaque woven polyester that's UV-protected and resistant to water and weather, allowing our umbrellas to move away from being just an 'advertising' umbrella to more of a weather-resistant product."
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Michael Cornnell
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