I'm Only Happy When it Rains
What's new and what's selling in the world of promotional umbrellas
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Besides brighter imprints, easier imprints are another recent innovation. "The latest offering from Peerless Umbrella is digital imprinting on our handheld umbrellas in lower quantities," said Dan Edge, national sales manager for Peerless Umbrella Co. Inc., Newark, N.J. "Typically when done overseas, you would see minimums of 1,200 units. Now we are able to do digital imprinting on handheld umbrellas (folding, fashion and golf styles) at quantities as low as 100 units," he explained. "We are really excited about this and think it is going to really open up the creative minds of many of our customers. An umbrella provides a large imprint area, why not take full advantage?"
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Michael Cornnell
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