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She had similar budgetary advice for fundraisers. "You need to consider the event type," said Hoffman. "If the bottle is going to be used for a walk-a-thon, you may want to choose a bottle that is both functional and inexpensive. A less expensive product will allow the event to sell at a higher cost to help maximum profits to benefit the designated cause." She recommended using higher price-point items for something like a golf event, where item attractiveness is more important.
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Michael Cornnell
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