"A good barware pattern should have a wide range of sizes (ounce capacities) to accommodate various types of drinks," she said. "The piece should be designed with durability in mind to withstand the rigors of use in all settings."
As for brainstorming material, Fredericks detailed a strategy she's seen some of Moderne Glass Co.'s clients undertake. "An interesting concept we have seen distributors do for restaurants is the selling of 'advertising' on a piece of drinkware," she said. "The distributor may sell six ads to six different companies for $40.00 per ad, and those six ads, which are sold on the basis of time of 90 days, will be placed as a wraparound imprint on a piece of barware," she explained. "The distributor 'donates' the order to the restaurant/pub and then picks them up at the end of the advertising period. He then donates the wares to a local charitable cause and uses [them] as a charitable deduction. The cycle then begins again for the next 90 days."
- Companies:
- Huffermen
- Moderne Glass
- Visstun