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BARS AND RESTAURANTS
Promotional glassware dominates bar and restaurant drinkware promotions due to the high turnover of this fragile commodity and the popularity of items that promote beer and liquor sales. Kristina Fredericks, vice president of sales and marketing for Aliquippa, Pennsylvania-based Moderne Glass Co., shared some of her expertise on how to select and implement glassware promotions.
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- Companies:
- Huffermen
- Moderne Glass
- Visstun
Michael Cornnell
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