History in the Making
Along with these modern accessories comes modern imprinting techniques. Shi championed heat transfers as the best for rain gear. "For our styles that have been seam-sealed for water-resistance, an embroidery method would poke holes in the fabric whereas a heat transfer allows you to maintain the integrity of the waterproof treatment," she explained. She added that heat transfers in contrast colors make a raincoat stand out. She offered a case study of a distributor who did just that for an awareness program. "A recent order came for a fundraiser being held for breast cancer," Shi said. "The event was to be held outside where sleet was expected. The order was placed for our 1980 Refuge jacket, and because the jacket was to outfit the parking staff, who would be working outside valeting and directing cars, the organization had hot pink heat transfers made on the jackets to help drivers notice the staff."
- Companies:
- Storm Duds Raingear
- Tri-Mountain