History in the Making
The origin of umbrellas and raincoats and what is new for 2013
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In the Trenches
The trench coat is the go-to rain jacket for corporate professionals. It is durable and timelessly fashionable. It is a staple of the retail world, and a good one costs hundreds (and sometimes even thousands) of dollars. But, did you know that this classic raincoat actually started as a promotional product and then entered the retail world, instead of the other way around? As noted on the Heritage page of Burberry.com, the luxury brand invented the Tielocken in 1895 to outfit the British army in the most advanced waterproof fabric available at the time. The coat was later dubbed the trench coat because it was used in trench warfare. The uniform jacket then evolved into the fashion raincoat we know today.
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- Companies:
- Storm Duds Raingear
- Tri-Mountain
E
Colleen McKenna
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