It's Easy Being Green
Golf apparel might change with the times, but its popularity remains strong
By
Maria Raha
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Even as its popularity increases, golf is vastly more popular with men than it is with women. Of the NGF’s estimated 12.5 million golfers, 2.3 million are female. How does a company keep its female clients happy with golf gear if the number of women picking up the game is dramatically lower than that of their male counterparts? Both Anderson and Barreca stressed the apparel’s shift from merely athletic function to a lifestyle and fashion trend as the factor keeping most female end-users satisfied.
0 Comments
View Comments
Maria Raha
Author's page
Related Content
Comments