It's Easy Being Green
Golf apparel might change with the times, but its popularity remains strong
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Maria Raha
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The versatility of golf apparel also extends to its production price, while still allowing companies to attach their brand to the sport’s somewhat elite reputation. Regardless of the wealth golf generally implies, Anderson pointed out that not all of the sport’s apparel options necessarily translate into high price points. “For each category there is a certain market niche,” she said. “For a large, 500-person employee event, a generic or private label brand works great for meeting a specific budget. If a law office is hosting an event for its top-end clients, they may look for a strong retail brand.”
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Maria Raha
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