Getting Political
The Effects of Promo
Not only do promotional items let end-users showcase their allegiance or plan to vote for a particular candidate, they also provide other perks. "A campaign sign in a supporter's yard is going to be seen every single time I drive by on my way to work, when I'm walking my dog or whatever it happens to be," Stoeck said. "If I'm behind a car at a light, and its got a decal in its window, I'm seeing that candidate's name the entire election cycle while that supporter has that decal on the car. So when you look at that cost per impression, it's not just that initial one, it's the additional, and those additional touches might propel me to go and look at their social media and what they're doing there and that's where the whole campaign program comes into play."
- Companies:
- Stouse Inc.
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.