Getting Political
Voters could sway others if they place signs for a presidential contender—who likely already has a high level of name recognition—and their picks for local offices together in their yard, Holmes suggested. So bundling them together for clients could make for a bigger sale. "That actually does provide voters with some information, because if somebody has out an Obama sign or a Romney sign, then a bunch of local candidates that you've never thought about, that may subconsciously pair those candidates together. It might give the sense, 'Hey, if you like a certain brand of politics, this local candidate is the way to get there too.'"
- Companies:
- Stouse Inc.
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.