Getting Political
Keeping It Local
While name recognition typically isn't an issue with a presidential race, it does come into play in other races. "If you think about 2012, who didn't know who Mitt Romney and Barack Obama were at least from a name standpoint? Further down the ballot on the other hand … some of those things may be much more about name recognition," Holmes said. "I can say from personal experience, my dad ran for office when I was a kid for a local judgeship and the bulk of his campaign really was name recognition. It was all about putting up yard signs and things of that nature."
- Companies:
- Stouse Inc.
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.