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Real-estate agents are in the same marketing game as distributors, and because they understand the importance of advertising, are likely to become some of the best, longest-lasting customers a distributor could find. “I am a big believer in repetition,” Cirillo said. “You want to reach the same client base or geographical area and advertise to them constantly. You will have a better chance of building name recognition.”
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- People:
- Mike Cirillo
- Places:
- Philadelphia
E
Kyle A. Richardson
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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