Glamour shots aside, agents rely on a healthy mix of other promotional products to get their names out to prospective customers—there’s a reason suppliers offer so many house-shaped items. “I am big on advertising,” Cirillo enthused. “I regularly mail out magnetic business cards, Philadelphia Eagles magnetic schedules right before the NFL season, Philadelphia Phillies schedules prior to the MLB season and magnetic calendars for the following year right after Thanksgiving.” All these products offer not only annual business, but season- or year-long exposure. Of course, many industry staples make an appearance as well. “I also use key chains, pens, memo pads ... all with my company and contact information,” he said, adding, “With the cost of postage constantly rising, the market slowing and with budgets tight, I think most agents are looking for an affordable way to market themselves and advertise their listings.”
- People:
- Mike Cirillo
- Places:
- Philadelphia
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.