Signs, brochure boxes, balloons, informational pamphlets—it’s a lot of advertising for a single house, on a single date. With the volume of real estate being sold every day, let alone year, it can add up to significant repeat business.
What a Card
Not all of the marketing budget goes into the property itself—nothing is more ubiquitous with realtors than the smiling-headshot business card. Most people are familiar with these cards, but less known is why including the photo is so common among agents. “I am asked that question a lot,” he confessed. The reason, it turns out, is one familiar to all distributors—brand recognition. Logos may be recognized without remembering the corresponding company, but it’s much easier to see a face and attach it to a company or job. “A lot of friends tell me they are sick of seeing my face on postcards and fliers in the neighborhood,” Cirillo said. “To me, this means that my advertising is successful and that people know my name, the industry that I work in and that I have the ability to help them with their real estate needs.”
- People:
- Mike Cirillo
- Places:
- Philadelphia
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.