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Other changes in garment construction are happening over at American Apparel as well. According to Mark Smalley, marketing production manager for the Los Angeles-based company, “Flex fleece is a big definitive direction,” in contrast to a sweatshirt selection that heretofore was mainly crafted from California fleece (all cotton). He describes the fabric as a poly-cotton mixture that maintains its shape better, even after numerous washes.
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Christen Gruebel
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