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New products made to look old? It might seem counterintuitive, but it’s a trend worth noting, especially for sweatshirts, which tend to skew a little younger for its target wearer. Crow pointed to pigment dyeing as one of the processes that can contribute to a distressed look. And though she laughingly gave the disclaimer that she isn’t an expert in various garment-dyeing processes, she did describe its effect in layman’s terms: “It just gives that kind of washed, worn, really comfortable look.”
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- Companies:
- S&S Activewear
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Christen Gruebel
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