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Self-promotion is an important skill for any distributorship to master. Besides the obvious benefit of increasing your business through marketing, it shows your clients that you're able to practice what you preach and make an impact with the products you're selling.
Seth Weiner, MAS, president of Sonic Promos, Gaithersburg, Md., shared an example of an effective self promotion the company has run and won awards for. A simple, yet carefully executed direct mail piece, the promotion has not only earned Sonic a large amount of business, but has also been repeated by clients successfully to promote their own businesses.
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Michael Cornnell
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