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Lessons Learned
Weiner stated that the promotion's success reinforced to him the value of maximizing the company's exposure through use of self-promotions. "It is imperative to any business to consistently share its message to stay top of mind," he said.
Though the promotion ran near-flawlessly, Weiner did share one small regret. "We probably could have done a better job of following up directly after sending the pieces," he said. "The responses came quickly, which put our team into action but also may have led to us missing an opportunity or two," he explained.
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Michael Cornnell
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