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The Results
More than 60 percent of all recipients conducted some sort of business with Sonic within the first six months of receiving the item. One recipient even used essentially the same promotion for their business. "Their promotion earned them an award for best marketing within their own industry," said Weiner. The award was the SIPA (Specialized Information Publishers Association) Award for "Best Print Effort." Weiner said the client's promotion had an ROI of $2,415 per package sent, for 75 mailed packages total. "Subsequently, our company earned a PPAI Pyramid Award for the promotion," he said.
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Michael Cornnell
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