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Some Final Advice
"As with many successful promotions, the item is secondary," Weiner said. "Understand your audience and how you are going to best reach them. From there, the creativity will flow and all of the pieces will fall into place."
Want to be considered for a future edition of My Best Promotion? Contact Michael Cornnell at mcornnell@napco.com or (215) 238-5449 for a list of questions and other details.
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Michael Cornnell
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