Where Everybody Knows Your Name
Eli Elbers, business development manager for Katz Americas, Johnson City, Tenn., provided an interesting suggestion for selling coasters to a client who might be wary of cost.
"This is actually one of the easiest obstacles to overcome when selling coasters," he said. "Yes, it is nice to receive free coasters from a brewery (or wherever they are coming from), but what the bar or restaurant owners have to understand is that advertising a beer does not advertise their establishment." Elbers suggested designing a coaster that uses ad copy to better serve the bar, something promoting a dinner special on one side and list of scheduled events on the other. "I am sure we all want to cut our budget in some way, but seeing an increase in profit because of an effective advertising campaign is certainly worth it." He also noted that showing coasters a little flashier than the average pulp board, such as those with foil-stamped or scratch-off designs, may be helpful in grabbing a client's interest. "People love seeing something new," he said.
- Companies:
- Katz Americas