Where Everybody Knows Your Name
Finding branding opportunities at bars and restaurants
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Not all items are as successful, however. Some products just aren't as successful in a sports bar environment. "At times some of the handout promotional items like keychains, lanyards, etc., can just cause clutter and the guests usually don't find much interest in them," said Lukas.
Items Bars Buy
Of course branding in sports bars like Champps isn't just limited to outside companies trying to reach the bar's customers. The restaurant itself is trying to get its logo in front of patrons, just as its vendors are. Lukas mentioned several of the items Champps uses, again touching on the issue of cost.
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- Companies:
- Katz Americas
Michael Cornnell
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