The Promotional Fashion Elite Put On a Stylish Show at PROMOTION EAST
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According to Mary Ellen Nichols, director of marketing communications for Philadelphia-based Bodek and Rhodes, any garment that fits the youth market is trendy right now. "28 percent of the entire demographic is now Generation X or Gen Y," she said. This demographic calls for contemporary styles, necklines and cuts. Nichols, who provided commentary during the show, listed the hottest trends as burnout, ombre, 3/4 sleeves and hoodies.
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Colleen McKenna
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