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3. Plan Around the Playoffs
Since some teams don't know if or how far they'll make it into the playoffs until they get there, they may be left in a promotional lurch if they go farther than anticipated. "It's a game-day driven thing," said Denny. "They don't know what they need until they make the playoffs." This uncertainty can create sales opportunities if you're able to source product fast enough. Know which suppliers either keep large stocks domestically or manufacture stateside and can deliver items on a quick turnaround.
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Michael Cornnell
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