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8. Longevity Can Make a Difference
"Many promotional items for stadium events don't have a use outside of the few hours they're used to rally the crowd," said Dana Zezzo, CAS, chief marketing officer at Jetline. "Glow sticks and noisemakers are fun short-term ways to rally the crowd, but a user rarely takes it home and continues to use it ... An effective promotional item can be used long after the event, reminding the user of the event and sponsors," explained Zezzo. He cited several examples of useful take-home fan promotions, such as can-coolers and themed drawstring backpacks decorated specifically to resemble a given sport, as items that would be used long after an event's end.
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Michael Cornnell
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