What a Waist
Though we don’t do a lot of belts in the promotional wearables industry, there is an opportunity here for apparel that can accommodate the look. Try styles that are a little longer or more free-flowing so end-users can accessorize as they see fit. Or, to give the trend immediate relevancy, jackets that naturally nip in at the waist as well as styles that incorporate color blocking also work to define middles without restricting them. In her Fashion Week video roundup on New York Magazine’s blog, The Cut, fashion director Harriet Mays Powell noted that defining the waist was a response to the shoulder-pad trend (shudder). “Another way to kind of take away from that new silhouette was to bring the waist in,” she said. It seems the experts have spoken.