Fire and EMS departments in multiple states are warning people that T-shirt text message campaigns claiming to raise money for the departments have no affiliation, and are likely a scam.
The Burlington, Connecticut, Fire Company sent out messages warning the community that a campaign selling T-shirts with the department’s patch in memory of a deceased firefighter was not, in fact, a fundraiser or affiliated with the department.
“The T-shirt has nothing to do with our department, it has nothing to do with our department, it has nothing to do with firefighter [Colin] McFadden, and we don’t want people to get that impression in case they, in good will, wanted to make a donation or buy the shirt thinking that’s what the fundraiser was for,” Burlington fire chief Michael Boucher told NBC Connecticut.
In Harwinton, Connecticut, residents received similar texts about T-shirt sales. This time, after ordering, customers say they never received the products. Harwinton fire officials clarified that the department does not sell T-shirts of any kind, and that buyers should report the activity to the Connecticut Department of Consumer Protection, according to the News Times.
And in a similar story but located a little farther west in Deforest, Wisconsin, the local fire and EMS departments had to send messages to the community that they do not sell T-shirts after text messages advertising a T-shirt sale made the rounds, according to NBC 15.
NBC 10 also reported that departments in New York have encountered similar scams.
These T-shirt scams work by either outright saying they benefit a local business or cause, or by lying by omission by never explicitly saying it doesn’t benefit them. It’s a bit like the T-shirt scam where a company was selling advertising space on T-shirts for a local high school sports team, but never intended to give any of the money to the school’s sports program.
And with things like patches and T-shirts commonly used as ways to remember fallen emergency responders and raise money for departments, this is something that the average buyer might think is legitimate.

Brendan Menapace is the content director for Promo+Promo Marketing.





