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Eight facts to drive home the sale of badges and buttons (plus, the lowdown on lanyards ...)
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4. Badges are the stuff collections are made of.
“We do lapel pins, which some people call badges,” contributed Jim Brown, vice president of AAA Line, Niagara Falls, N.Y. He added, “That is a fairly big market.”
The sheer size of the end-buyer pool has to do with the number of collectors out there as well as companies and organizations such as Disney or Major League Baseball capitalizing on this niche by having exclusive pins created for trading purposes.
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