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Eight facts to drive home the sale of badges and buttons (plus, the lowdown on lanyards ...)
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8. From a design perspective, less is always more.
Simple verbiage, a two- or three-color palette and a lot of white space will maximize the marketing effects of a button or badge. “End-users want to put a ton of stuff on a button [but] you gotta remember whoever’s reading that button isn’t going to be two inches [away] reading it,” Bartolomei said. “It’s usually a glance.”
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