Have you ever walked by a Dunkin’ and thought, “Man, I just love those colors. That is just my aesthetic to a T.” Well, good news, friend. Dunkin’ just released a co-branded set of half-gallon paint buckets.
Dunkin' Pink and Dunkin' Orange are the chain's first paint collaboration. https://t.co/klBBqROErL
— Food & Wine (@foodandwine) May 18, 2021
The orange and pink paints match Dunkin's brand colors and will only be available online through Backdrop.
“With home improvements on the rise this year, we’re thrilled to team up with Backdrop to give Dunkin’ devotees the opportunity to really bring home their love for our brand with a fresh coat of paint for the ultimate home decor,” Jamie Kelly, strategic partnerships representative for Dunkin’, told Real Estate Boston.
The move even got the attention of Tonight Show host Jimmy Fallon.
— The Tonight Show (@FallonTonight) May 20, 2021
Dunkin’ has been getting creative with its branding and promotions for a while now, recruiting TikTok stars, launching an apparel brand with Snoop Dogg, and releasing special edition Saucony running shoes for the Boston Marathon.
People love their “Dunkies,” as they say in New England. And these colors aren’t exclusively made for a Dunkin'. They’d look great on outdoor furniture or an accent wall. There’s no logo, but after Dunkin' has gone so heavy into marketing itself on so many different mediums, in addition to its own packaging and products in-store, people will probably see the two together and, maybe even subconsciously, think about grabbing an iced coffee on their way home.
We know at least one guy who would probably appreciate it.
Ben Affleck with Dunkin Mood Board pic.twitter.com/pyk5I4AVb8
— JavaSok (use code 5FREE) (@javasok) May 13, 2021