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Besides that, Vann said look to the cities. “What’s hot right now that will use those special effects is anything urban, hip-hop or biker tattoo,” he mentioned. “You see a lot of those looks in the design and then in the middle you’ll see a corporate logo.”
In the end, his best advice is to think retail and perceived value. “What’s most important about the special effects is the ultimate outcome or the feel of the design,” he said. “If you’re going to give something away, spend a little bit more money. It does not have to be a boutique item, but it has to have retail appeal [so] people want to wear it.” And hopefully, wear it they will.
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Charles Plyter
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