More than that though, distributors need to be mindful of the approach or process of getting a garment printed. Oftentimes, Vann said, he will see a distributor come in with an item an end-user wants to replicate, and in Vann’s mind, this is a good thing. He points out, “A great way to start is take that sample and then knock it off. A distributor can do that to save a lot of time, aggravation and money.” Vann doesn’t advocate replicating a design aspect for aspect, but believes there isn’t always the need to reinvent the wheel—in essence, if there is something an end-user likes, give it to them. If a distributor doesn’t have a sample to use as a template, Vann said it’s a good idea to, “know what the shirt color is going to be, what kind of shirt you are thinking, so the artist isn’t sitting there with a blank slate.” Not providing a template is a good way for a distributor to have his or her job get lost in creative translation, while a better thought-out project is completed.
- Companies:
- Target Graphics