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For those in need of ideas, Vann stressed textures are hot right now, but they need to be thoughtfully considered. “If you just take the ink and put it on a shirt with someone’s logo on it—boring—[it] doesn’t do anything,” cautioned Vann. “You have got to think about design, bottom line, that’s the key. Think design first.” He said the use of new high-density inks, leather inks and even traditional puff inks can add value to the promotion when used to create 3-D looks, and in some cases, optical illusions that trick the eye into seeing depth.
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Charles Plyter
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