Branded Segment Review
All of Delta Apparel’s branded segment businesses experienced solid sales growth during the fiscal 2013 third quarter with the exception of Soffe; however, overall branded segment revenue was down 10 percent to $52.6 million, from $58.5 million in the prior year’s third quarter. The decrease was driven entirely by a 30 percent sales decline in the Soffe business, due primarily to turmoil in the current retail environment and a strategic shift by some large retailers from branded products to more private label products. Consistent with Delta Apparel’s other branded segment businesses, The Game saw good third quarter results, with 15 percent sales growth on higher volume and improved gross margins. Sales for Junkfood increased 9 percent with another strong showing in the professional sports license business. Art Gun continued its rapid growth, achieving a 60 percent sales increase in the third quarter and a 95 percent increase for the nine-month period. With the exception of Soffe, each of the company’s branded businesses also experienced sales growth with improved margins for the entire nine months.
- Companies:
- Delta Apparel
- Hazel Promotional Products
- People:
- Robert W. Humphreys