But then in August 2013, Gordon Brothers obtained Coby's fixtures, equipment, intellectual property, global trademarks and patents. The group planned to invest capital into Coby to support product development and create future strategies to attain the late-2013 goal.
Gordon Brothers Group has invested in various brands with the intention of reviving them. It, in turn, has sold brands, like it did two years ago with The Sharper Image, which sold to Iconix for $65.6 million after an almost four-year brand renewal process with the Boston company. Gordon Brothers Group has also successfully reinvented brands, as it did with Linen 'n' Things, which switched focus from operating 371 retail stores across the U.S. and Canada to running a profitable e-commerce site.
- Companies:
- Coby Electronics
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.