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Young Dong Lee started Cowboy, a consumer electronics wholesale distribution company in the mid-1980s, but wanted a to establish a brand that had a lower price point, so he founded Coby in 1991 in Queens, N.Y.
Coby found success with audio accessories at first, but has competed with larger brands with its DVD players, smaller TVs and digital photo frames as technology evolved--even breaking into the tablet market in recent years and, according to Gordon Brothers' press release, earning $400 million in sales annually.
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- Companies:
- Coby Electronics
E
Amanda L. Cole
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Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.
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