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Likewise, marketing budgets remain positive at 6.4 percent growth. Marketing budgets have also increased in the last six months as a percent of overall firm budgets (from 10.4 to 11.4 percent) and as a percent of firm revenues (from 8.5 to 11 percent).
Compared to the prior 12 months, CMOs also expect to increase spending on marketing knowledge in the upcoming year, including in marketing training (an anticipated 94.6 percent increase in spending), marketing consulting (a 94 percent increase), and marketing research and intelligence (a 32.3 percent increase).
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