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Despite the overall anxiety about the future of the U.S. economy, CMOs remain optimistic about their own companies. On an optimism scale of 0-100, CMOs gave their own company a 69.6 score compared to 58.4 for the overall economy, which is partly due to CMOs having private information about their own companies' strengths and strategies, Moorman said. The CMOs report that their companies will take on more risk in the next year as they target new markets and offer new products and services.
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