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Optimism is also fueled by continued growth among international markets, Moorman said. CMOs report sales revenues in their company's top international market increased revenue 23.7 percent in the last year. Canada and China were most frequently noted as the top revenue growth market.
The survey also reveals that companies appear to be turning to marketing to help move their companies forward during these uncertain times. Marketing employment is on the rise—from a 5.2 percent increase in marketers hired in February 2012 to a 6.5 percent increase in this most recent survey.
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